Care for an example? In keeping with the season, let's take a look at the Christmas story: it begins with Mary and Joseph. "Joseph is a carpenter. He builds houses and things out of wood." Would you have guessed that 1.98 million Germans work in the wood, paper or plastic trades?
You can also find out a lot about Maria. In the coming months, 2% of the German population is expecting a baby. There is a lot of purchasing power here and the opportunity to acquire new customers, for example in the drugstore sector. Basic items such as nappies, dummies and flannels are definitely on the shopping list.
In Bethlehem, Mary and Joseph are looking for a place to bed down for the birth. Many Germans also want a new bed: around 6.8 million Germans are planning to buy a new mattress within the next two years.
Angels as a target group
Just like Mary and Joseph, we regularly encounter angels in our everyday lives - for example in the form of volunteers. If you want to target your communication at volunteers, our experts can help you reach a high seven-figure target group. Incidentally, the federal states with the greatest affinity for these angels are Saxony-Anhalt, Saarland and Hamburg.
"The wise men from the East bring gold, frankincense and myrrh"
We don't go quite so far as to describe ourselves as the Three Wise Men. However, MEDIA Central also has a lot in store for you: with our full-service offer and our geodata "treasure", you can reach any target group with us across all media channels with as little wastage as possible.
Last-minute tip from us for your offer communication: Around 11.69 million Germans buy stockings for their partners...
Isn't someone missing?
That's right, Jesus. Our geomarketing analysts can find any target group, no matter how small, but unfortunately you probably won't reach Jesus with us.
We wish you a Merry Christmas with your loved ones and a Happy New Year!