Haptic and digital product communication cater to different consumer needs and are therefore in a symbiotic relationship with each other. This aspect is also reflected in the steadily increasing hybrid use of channels by consumers. MEDIA Central has been cooperating with Offerista Group GmbH since 2019 in order to optimally serve the growing customer demand for 360-degree offer communication.
With a team of more than 130 employees and eight locations in Europe, Offerista Group GmbH will now become part of the MEDIA Central group of companies, the market leader in unaddressed household advertising. Through this partnership, the two companies aim to meet the increasing demand in future with the best possible service from a single source. Customers will benefit from an even greater overall reach through the use of cross-media strategies. As an independent full-service media agency, the MEDIA Central group of companies will continue to neutrally manage all haptic and digital channels according to customer requirements.
Stefan Hamacher and Ingo Wienand, Managing Directors of MEDIA Central, explain: "Offerista Group GmbH stands for digital excellence and ideally complements us in our core business. After many years of successful collaboration, we have now decided to grow together as a family - and to take offer communication for our retail customers even further forward."
Benjamin Thym, CEO of Offerista Group GmbH, is also delighted about this step: "MEDIA Central has been hugely successful for over 20 years and, as the market leader in unaddressed household advertising, is an unrivalled force in the industry. We look forward to becoming part of the team and writing a joint success story!"
Founded in Mönchengladbach in 1997, the MEDIA Central group of companies, which specialises in trade communication, has developed into an independent media agency that is a leader in the field of unaddressed household advertising. With branches in Prague and Warsaw, the group offers its customers a broad product portfolio: Based on state-of-the-art geomarketing, this includes comprehensive advertising solutions in the areas of out-of-home, radio and digital media in addition to the focus on haptic offer communication.
Offerista Group GmbH was founded in 2008 and, as a shopper marketing network, specialises in providing individual, digital solutions for location-based offer and store marketing. With flexible, cross-channel advertising measures, the company supports and advises around 1,600 international retail and manufacturer brands along their customer journey, with a focus on bricks-and-mortar retail. Thanks to its extensive network, Offerista Group GmbH has a market-leading reach. With the development of new products such as Offerista Discover, a digital format for personalised retail communication, Offerista Group GmbH has established itself on the market as a highly innovative provider.