As an indispensable advertising medium, the leaflet has clearly demonstrated its strengths as an effective means of communication, not least during the ongoing coronavirus crisis, and continues to be the leading medium for retailers. Even when customer visits are restricted, the leaflet provides a remedy - and offers the best opportunity to present a wide range of products and lead customers into the shop.
The prize awarded by the BVDA honours inserts and leaflets that are outstanding in terms of their creativity, target group relevance, dialogue function and textual design. Finally, a conceptual and creative perspective on our favourite medium that can change the - occasionally dusty - image of the leaflet. The aspects of environmental and climate awareness are also taken into account.
The award is decided by a high-calibre jury consisting of representatives from retail, business, creation, market research and science.
Leaflets and inserts published between 1 June 2019 and 31 December 2020 can take part. The closing date for entries is 31.12.2020.
These categories will be honoured:
- Classic - the best leaflets from national retailers
- Services - the best leaflets from the service sectors
- Regional - the best leaflets from regional and local advertisers
- New Business - the best leaflets from newcomers
"Even in times of digital change, household advertising with printed leaflets is proving to be a popular information medium that is proving its effectiveness," says BVDA Managing Director Sebastian Schaeffer, BVDA. "There are hundreds of national and international awards in the advertising industry. However, no one has yet honoured the best leaflet in Germany - the time is ripe to honour the push medium leaflet with an award. We have already received numerous applications, but we are still looking forward to receiving your applications at the end of the year!"
MEDIA Central will be happy to help you with your application or filling out the application form. Just get in touch with us!