The offer communication market is delighted to have a new channel for the ideal 360° media mix: the WhatsApp messenger service allows retail customers and brands to send digital leaflets to consumers via their own exclusive channel. The Offerista Group, Europe's largest shopper marketing network, offers customers the opportunity to automatically send out offers and promotions via the WhatsApp messenger service. WhatsApp's enormous reach is one of its most impressive features - around 90% of Germans have the widest-reaching messenger service in Germany installed on their smartphones.
Retail customers receive an all-round carefree package from the Offerista Group, which specialises in digital offer communication: The WhatsApp channel can be set up within 14 days, including technology, design, support for the ongoing process and subsequent reporting - at the best conditions.
Handling is convenient for retailers and consumers alike: direct communication with end consumers via a 24/7 time window means that information can be shared at any time. The Offerista Group works with customers to create designs and wording that ideally match their corporate identity. It can be used globally.
Consumers can simply register in the retailer's channel with a start word and end the communication just as easily with a stop word. This makes access very low barrier.
Benjamin Thym, CEO Offerista Group & CDO MEDIA Central Group, is seeing great interest in the new product: "We are working with a large number of retailers on their own WhatsApp channels for leaflets and offers. Of course, this is just the start; in the medium term, keywords such as profiling, retail media and direct shopping will become super relevant."
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