INTERSPORT Deutschland eG has decided in favour of a partnership with the MEDIA Central following a multi-stage pitch. From 1 January 2024, the MEDIA Central will be exclusively responsible for all national distribution of flyer leaflets for the number one sports retailer in Germany. The decisive factor was the MEDIA Central's many years of market-leading expertise in terms of offer communication.
Ingo Wienand, CEO MEDIA Central: "INTERSPORT Deutschland eG relies on the high reach of haptic distribution to increase frequency. With our geo-intelligent approach, we can provide customers with the best possible support across the entire store network."
INTERSPORT is one of the best-known and most popular brands in sports retail. For many years, INTERSPORT Deutschland eG has been able to call itself the most successful medium-sized group in the German sports retail sector. After achieving record sales of 3.31 billion euros in the 2021/2022 financial year, the group continues to grow. With seven own brands and a large variety of renowned industry brands, the more than 800 INTERSPORT retailers in the INTERSPORT group offer their customers a wide range of sporting goods - at over 1,700 locations throughout Germany.