This year in particular, the market for offer communication has developed dynamically. This is not least due to the changing media usage behaviour of consumers. New trends for retail advertising are constantly emerging, such as the use of a dedicated WhatsApp channel or a presence in the Metaverse.
As specialists in 360° offer communication, we naturally always keep an eye on the market for you and are consistently expanding our portfolio for you. We are constantly investing in our structures in order to offer you the best possible service.
For this reason, we are pleased to welcome Mr Jens Schwendicke as Director Account Management at MEDIA Central as of 01.01.2023. With a clear focus on multichannel and cross-media, he will be responsible for the strategic and operational management of all media with the exception of leaflets and ad placement.
Sebastian Schiffer, Director Account Management, will continue to be responsible for the success of your print business. Mr Schiffer and his team of around 100 people will continue to be available to you at all times and, together with Mr Schwendicke, will find the optimum 360° strategy for your offer communication according to your wishes.
With Jens Schwendicke, MEDIA Central has gained a proven expert in marketing and offer communication with many years of retail experience: After holding positions at OTTO and over 25 years at JYSK, most recently as Director of Marketing and Head of Sales & Marketing, he has an excellent network in the multimedia world.
Mr Schwendicke will be happy to arrange an appointment with you from January.