The diverse and growing range of media offers advertisers numerous opportunities - but the complexity of the underlying channels is making the choice of medium increasingly difficult. IFH KÖLN has tackled this problem and offers exciting news in the area of cross-media offer communication. From now on, the retail specialists at IFH KÖLN will be addressing issues relating to the design and performance of cross-media offer communication under the new "IFH MEDIA ANALYTICS" brand. In future, companies will be advised on the best possible use of advertising spend along their customer journey. In Andreas Riekötter, IFH KÖLN has gained an absolute expert for this task. Thanks to his positions as Managing Director at Kaufland (TIP Werbeverlag) and most recently Managing Director at FIEGE Logistics, he not only knows the publishing side inside out, but also has a wealth of experience in the retail sector.
The aim of IFH MEDIA ANALYTICS is to make retail advertising measurable. With the help of IFH KÖLN's many years of expertise, the new subsidiary brand analyses the advertising landscape both regionally and nationally, taking advantage of its proximity to retail and industry.
To coincide with the brand launch, IFH KÖLN has now published seven theses on the future of the media landscape. These are based on the study "The Future of Media", which analyses the opportunities in the advertising market and provides a glimpse into the future of retail communication.
The study "The Future of Media" will be published in January 2022. An overview of the theses and initial figures are available free of charge at https://www.ifhkoeln.de/produkt/the-future-of-media/.