The pizzeria on the corner, the travel agency next door or the local car dealership: For smaller advertising customers, large-scale leaflet or flyer campaigns organised by an agency are often not affordable. Nevertheless, they also want to reach the relevant target groups in their neighbourhood and benefit from the advantages of leaflet advertising.
In order to create a cost-effective and efficient offering for this growing customer group, one of Europe's largest online print shops, the Onlineprinters Group from Fürth, has now launched the Germany-wide distribution service on DIEDRUCKEREI.de, thereby occupying an almost untapped niche in the field of unaddressed household advertising.
On the website, customers can first design their own flyers or leaflets using templates and then select their distribution area and desired distribution date using an integrated map system. It is also possible to filter by radius or travelling time to the shop.
In contrast to competing providers who work exclusively with Deutsche Post, Onlineprinters works with regional advertising publishers or delivery companies for its distribution service. This results in two advantages: firstly, users benefit from nationwide distribution coverage and secondly, this results in particularly favourable prices. For the first time, leaflet advertising is thus also becoming an attractive advertising medium for small and medium-sized companies.