Strong brands for strong communication solutions: The MEDIA Central Group is the holistic solution provider for 360° offer communication. Based on industry-wide unique geo-data and its own expertise in data analysis, the MEDIA Central Group recognises overarching connections and offers clients customised recommendations for successful trade communication. The MEDIA Central Group sees itself as a reach manager and brings its clients' advertising message to the right target group at the right time. The group unites under its umbrella the market-leading specialist for haptic offer communication MEDIA Central, the Europe-wide leading experts for digital offer communication Offerista Group, the data science experts for the moment of purchase decision Yagora as well as the foreign subsidiaries MC Czech Republic and MC Poland. As the market leader in unaddressed household advertising, MEDIA Central manages over 15 billion brochures annually. Offerista Group is Europe's largest network for digital trade marketing and bundles more than 1,400 platforms and reach partners in its own Native Network. As experts for the moment of the purchase decision, Yagora analyses and optimises measures in the area of shopper marketing and thus enables the increase of POS performance. The group is represented by over 500 employees at 14 locations in 7 countries and today serves customers in 24 countries from all industries.