MEDIA Central Group welcomes Christof Knop as new CFO

MEDIA Central Group, Europe's leading specialist for shopper activation, recruits Christof Knop, an experienced financial expert and the former CFO of METRO Germany.

Mönchengladbach, 30. August 2023: Christof Knop, 49, will become the new Chief Financial Officer (CFO) of MEDIA Central Group, effective 1 September 2023. Previously, Knop was Managing Director Finance at METRO Germany in Düsseldorf.

At MEDIA Central Group, he will be responsible for Finance and Controlling as the new Chief Financial Officer. He will take over these tasks from Chief Administration Officer Dr. Vincenzo Del Popolo, who will focus more on the administrative division in the future. Together with Group CEO Ingo Wienand and CEO Digital Stefano Portu, they will form the management of the MEDIA Central. Europe's largest specialist for shopper activation unites the leading classic distributor in Germany, the digital shopper marketing network Offerista Group, the market research company Yagora and, most recently, the leading drive-to-store technology platform ShopFully under one roof.

Ingo Wienand: "Due to the strong growth of our group of companies, we are in an exciting phase of transformation. With Christof Knop, we have been able to win an enormously experienced and retail-savvy CFO. I look forward to working together with him to strenghten and expand MEDIA Central Group's leading position."

Christof Knop: "I am looking forward to being part of such a strong management team in the future and to further develop the company together with my colleagues as well as to expand the position of the market leader in drive-to-store marketing."

Knop has held various management positions within the METRO Group since 2015. From 2017 to 2019, he held positions including Operations and Sales Director as well as interim CEO at makro Spain, before being appointed to the Executive Board of Metro Germany as CFO and Co-CEO in 2019. Before joining Metro, he worked as an investment director for various private equity funds in Europe. The father of three children completed his education at WHU in Koblenz and Harvard Business School in Boston.


Picture Material:

Ingo Wienand, CEO MEDIA Central Group

Logo Media Central Group

Christof Knop, CFO Media Central Group

Credit: © MEDIA Central Group


About MEDIA Central Group:

Strong brands for strong communication solutions: The Group unites under its roof the market-leading specialist for haptic offer communication MEDIA Central, Europe's leading drive-to-store technology platform ShopFully, Europe's leading experts for digital offer communication Offerista Group, the data science experts for the moment of purchase decision Yagora as well as the foreign subsidiaries MEDIA Central Poland and MEDIA Central Czech Republic. The MEDIA Central Group stands by its customers as a trusted partner and holistic solution provider for successful data-based 360° offer communication. Both the group's solutions and services make a significant and measurable contribution to increasing sales in the retail sector.

As the market leader in unaddressed household advertising, MEDIA Central manages over 15 billion brochures annually. ShopFully helps over 400 top global retailers and brands engage with consumers throughout the purchasing process, from online research to in-store shopping. Offerista Group is Europe's largest network for digital trade marketing and bundles over 1,400 platforms and reach partners in its own Native Network. As an expert for the moment of the purchase decision, Yagora analyses and optimizes measures in the area of shopper marketing and thus enables the increase of POS performance. The group is represented across Europe with around 900 employees at 21 locations in seven countries and today serves customers in over 30 countries from all industries.

Press contact:

Agentur Frau Wenk +++ GmbH

Tel.: +49 (0) 40 32904738-0


MEDIA Central Group

Selin Castaldo

Head of Corporate Communications

Tel.: 0049 /171 9607661