Mönchengladbach / Milan, 25 May 2023 - The MEDIA Central Group ("MEDIA Central"), a leading provider of data-based 360° drive-to-store marketing solutions, today announced it has combined with ShopFully, a leading European drive-to-store marketing tech platform offering a digital reach of >70 million shoppers for major retailers and brands. This industry-defining transaction was enabled by Stefan Hamacher, founder of MEDIA Central Group, Bregal Unternehmerkapital Funds ("Bregal"), partner of MEDIA Central since 2019, and Highland Europe, which has been a partner of ShopFully since 2015 and will retain a minority investment after the transaction. ShopFully’s Co-Founder and CEO, Stefano Portu, will reinvest in the new group and assume responsibility for all digital businesses within MEDIA Central Group as CEO Digital.
This transaction will have significant strategic benefits, allowing both MEDIA Central and ShopFully to continue to strengthen their digital capabilities and to further accelerate their international development. The combined entity now stands as one of the leading and largest drive-to-store marketing platforms in Europe and beyond, becoming a preferred partner for brands, retailers, publishers, as well as large technology platforms in the transformation of retail marketing. ...
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