DIRECT ADVERTISING TO HOUSEHOLDS – ACROSS EUROPE

We have three departments that handle our clients’ budgets responsibly and ensure that the brochure is a complete success.

Three departments – one package of services

MEDIA CONSULTANCY

  • Europe-wide management of all marketing processes
  • Planning and organisation of advertising in all media channels
  • Budget planning and supervision

geomarketing

  • Using the latest socio-demographic identifiers, including data from GfK, microm and Michael Bauer Research
  • Presentation and analysis of household data and distribution structures
  • Monitoring of advertising success (ROI)
  • Deployment of innovative geo-information systems such as MapInfo Professionell or our own bespoke MCmaps

quality management

  • Monitoring and control of delivery quality
  • Complaints management
  • Analysis as basis for efficient media consultancy
  • Reporting by MCquality

WHAT DOES MEDIA Central DO?

For over 16 years we have been planning, organizing and monitoring advertising logistics and direct advertising to households for large, medium-sized and small companies from a range of industries. We can look after as many aspects of direct advertising to households as the client requires – from its creation to its destination: the letter box.

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